Conversion Rate Optimization Specialist
Decathlon România, Romania

Your mission:

• Build and manage a strategy for the conversion rate on decathlon.ro for a positive ROI;
• Perform audits of websites on different segments (UX, UI) to discover opportunities by understanding the customer behavior;
• Perform audits of web analytics implementations to confirm accuracy in tracking and to build a measurement plan. Ensure consistent tracking, analysis, and reporting;
• Work in collaboration with the other leaders in order to obtain all that you need to implement qualitative tests and experiments;
• Identify and manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, and lead-generating forms;
• Set up user surveys, session recordings and heatmaps and form insights;
• Manage relationships with external partners/agencies;
• Keep up with the digital marketing and website analytics trends and developments to ensure that new ideas and methodologies are known to the team.

Requirements

What you need to know to be successful:

• You have experience with web analytics tools (Google Analytics, Hotjar, etc.),
• You have the ability to build and lead CR UX, UI strategies.
• You can run experiments (e.g. A/B tests, split URL), analyze KPIs, build reports, and offer advice and proposals.
• You are able to think like a customer, use surveys to understand user behavior in order to boost conversions.
• You have a good understanding of e-commerce business and all entities around it (marketing, commercial, supply, etc).
• You can collaborate with the marketing, commercial, developer team in order to optimize each conversion path and improve the customer journey.
• You have the nose to smell patterns and transform them into growth opportunities.
• You have basic HTML, CSS, and Javascript skills.

While working with our team, you should:

• Be passionate about sports and be a team player.
• Have a strong ability to listen to others: colleagues, teams amp; customers.
• Have good communication skills: you like sharing and exchanging ideas.
• Be driven by curiosity and continuous learning.
• Have experience in project management: you have led projects before.
• Have good organizational skills amp; capacity to think and build strategies.
• Have attention to detail, be a critical thinker, and a problem-solver.
• Have good knowledge of both spoken and written English.

Benefits

What we offer:

• a stable and dynamic working environment;
• you will have the opportunity to be yourself and implement your own ideas;
• competitive and individualized salary based on your experience and skills;
• meal tickets, tickets for Easter and Christmas;
• discounts for our sports products - we encourage you to practice sports :)
• private medical insurance amp; life insurance;
• teambuilding with sports activities, we are Decathlon, we love to practice sports together;
• bonus linked with your team's performances;
• the possibility to develop and advance in your career in Romania or in any other country you are interested in - we offer constant support for your development plan;
• training for your job but also for your soft skills - national and international - and the possibility for you to become a trainer if you want;
• yearly sharing of the profit done by the company with all our collaborators;
• shareholding system - you can become co-owner of Decathlon;

Apply! We are looking forward to meeting you!

Job Rewards and Benefits